Copywriting that connects

Words offer the means to meaning,
but only if your audience is listening.
Choose the right words and they’ll,
listen, engage and act.

Why? Compelling copy captures.

Keep reading...

I’m Rupert and I’m a copywriter with a thing about good copy and a love of great writing – ideal for both you and me. Let me elaborate…
What I do

Who I work with

BrandFuel & SocialFuel

Toyota

Durex

Make A Wish International

Hope & Homes for Children

Cocoon Networks

Lickfold Inn

Eliris

Restaurant Story

Turner Commercial Productions

Kelly Hoppen London

Cogress

My Work

With our charity client we were putting together a paradigm shifting campaign in association with UK government, which would rely heavily on strong imagery and compelling language. The client needed to tell the story of the children affected by orphanages in West Africa in a concise yet empathetic way to garner support for their work. Because of Match Aid funding, there was a need to donate during a precise three month appeal period meaning that there was an urgency that had to be conveyed as well. Rupert managed to get to the crux of the matter and put together a clear, concise and caring tone of voice that worked across social, digital and traditional media resulting in the donations target being smashed, which of course delighted the client (and us).

We were asked to help with World Wish Day 2015 and use it as a Launchpad for the new #iwishican global communication strategy for Make-A-Wish International. We needed copy for a dedicated website (http://iwishican.org) and the social media content strategy to be developed for the client. As this was a global campaign, the copy needed to be simple and effective and easily translated across multiple languages in over 50 markets. Rupert understood and highlighted to the client that no English idioms and ‘soundbites’ could be used as had been the case before. This insight was used as the framework for the tone of voice, the brand and the campaign and it was successfully rolled out around the world.