Copywriting that connects

Words offer the means to meaning,
but only if your audience is listening.
Choose the right words and they’ll,
listen, engage and act.

Why? Compelling copy captures.

Keep reading...

I’m Rupert and I’m a copywriter with a thing about good copy and a love of great writing – ideal for both you and me. Let me elaborate…
What I do

Who I work with

BrandFuel & SocialFuel

Toyota

Durex

Make A Wish International

Hope & Homes for Children

Cocoon Networks

Lickfold Inn

Eliris

Restaurant Story

Turner Commercial Productions

Kelly Hoppen London

Cogress

My Work

We were asked to help with World Wish Day 2015 and use it as a Launchpad for the new #iwishican global communication strategy for Make-A-Wish International. We needed copy for a dedicated website (http://iwishican.org) and the social media content strategy to be developed for the client. As this was a global campaign, the copy needed to be simple and effective and easily translated across multiple languages in over 50 markets. Rupert understood and highlighted to the client that no English idioms and ‘soundbites’ could be used as had been the case before. This insight was used as the framework for the tone of voice, the brand and the campaign and it was successfully rolled out around the world.

I had the pleasure of working with Rupert on a project for global brand Toyota, recently. His understanding of the brief of the need to connect with the reader was key for the client as they were experiencing challenges in perception. Rupert’s sensitivity toward these challenges enabled him to deliver engaging articles that readers enjoyed and will contribute to a higher level of affinity with the brand in the years to come. He worked with great passion and commitment throughout the project and with great speed.