Copywriting that connects

Words offer the means to meaning,
but only if your audience is listening.
Choose the right words and they’ll,
listen, engage and act.

Why? Compelling copy captures.

Keep reading...

I’m Rupert and I’m a copywriter with a thing about good copy and a love of great writing – ideal for both you and me. Let me elaborate…
What I do

Who I work with

BrandFuel & SocialFuel

Toyota

Durex

Make A Wish International

Hope & Homes for Children

Cocoon Networks

Lickfold Inn

Eliris

Restaurant Story

Turner Commercial Productions

Kelly Hoppen London

Cogress

My Work

Rupert is an excellent copywriter. He immerses himself in his subject matter in order to gain a holistic and thorough understanding of a client’s products, services and target audiences. Rupert’s passionate and focused approach to his work enables him to translate complex technical concepts into a variety of formats depending on the audience, usually under very tight deadlines. At SocialFuel we often have to deliver solutions at short notice and Rupert consistently works with our team to produce clear key messages with the correct tone for the project at hand. Rupert’s friendly attitude, sense of humour, and commitment has led to him becoming a trusted member of the SocialFuel team. A great guy who always does a great job.

With our charity client we were putting together a paradigm shifting campaign in association with UK government, which would rely heavily on strong imagery and compelling language. The client needed to tell the story of the children affected by orphanages in West Africa in a concise yet empathetic way to garner support for their work. Because of Match Aid funding, there was a need to donate during a precise three month appeal period meaning that there was an urgency that had to be conveyed as well. Rupert managed to get to the crux of the matter and put together a clear, concise and caring tone of voice that worked across social, digital and traditional media resulting in the donations target being smashed, which of course delighted the client (and us).