National Geographic

Who

Instantly recognisable, National Geographic believe in the power of science, exploration and storytelling to change the world. They aim to get closer to the stories that really matter.

 

What

National Geographic and iP2Entertainment have partnered to deliver National Geographic Ultimate Explorer. A new type of multipurpose centre, it is the pioneering brand experience that will fire the imagination and empower a new generation of children to be inspired by the world, through playing, exploring, discovering and learning.

A brochure was required that would help clarify the vision and mission statement of the partnership in the appropriate tone of voice and communicate this to investors and backers. It needed to highlight the benefit of partnership and bring to life the idea that this is the experience that will inspire and empower the next generation of explorers, storytellers and scientists.