Copywriting that connects

Words offer the means to meaning,
but only if your audience is listening.
Choose the right words and they’ll,
listen, engage and act.

Why? Compelling copy captures.

Keep reading...

I’m Rupert and I’m a copywriter with a thing about good copy and a love of great writing – ideal for both you and me. Let me elaborate…
What I do

Who I work with

BrandFuel & SocialFuel

Toyota

Durex

Make A Wish International

Hope & Homes for Children

Cocoon Networks

Lickfold Inn

Eliris

Restaurant Story

Turner Commercial Productions

Kelly Hoppen London

Cogress

My Work

We were asked to help with World Wish Day 2015 and use it as a Launchpad for the new #iwishican global communication strategy for Make-A-Wish International. We needed copy for a dedicated website (http://iwishican.org) and the social media content strategy to be developed for the client. As this was a global campaign, the copy needed to be simple and effective and easily translated across multiple languages in over 50 markets. Rupert understood and highlighted to the client that no English idioms and ‘soundbites’ could be used as had been the case before. This insight was used as the framework for the tone of voice, the brand and the campaign and it was successfully rolled out around the world.

Rupert is an excellent copywriter. He immerses himself in his subject matter in order to gain a holistic and thorough understanding of a client’s products, services and target audiences. Rupert’s passionate and focused approach to his work enables him to translate complex technical concepts into a variety of formats depending on the audience, usually under very tight deadlines. At SocialFuel we often have to deliver solutions at short notice and Rupert consistently works with our team to produce clear key messages with the correct tone for the project at hand. Rupert’s friendly attitude, sense of humour, and commitment has led to him becoming a trusted member of the SocialFuel team. A great guy who always does a great job.