Rupert is an excellent copywriter. He immerses himself in his subject matter in order to gain a holistic and thorough understanding of a client’s products, services and target audiences. Rupert’s passionate and focused approach to his work enables him to translate complex technical concepts into a variety of formats depending on the audience, usually under very tight deadlines. At SocialFuel we often have to deliver solutions at short notice and Rupert consistently works with our team to produce clear key messages with the correct tone for the project at hand. Rupert’s friendly attitude, sense of humour, and commitment has led to him becoming a trusted member of the SocialFuel team. A great guy who always does a great job.