Kelly Hoppen

Who

Internationally renowned Interior Designer Kelly Hoppen MBE was launching her eCommerce venture Kelly Hoppen London to provide affordable, luxury interior design products and accessories.

 

What

Kelly Hoppen’s self designed, online home accessories range is called ‘The Art of Home’. It provides customers with affordable, luxury interior design products and accessories, all designed with Kelly’s flair and signature neutral palette.

I wrote the Kelly Hoppen London website in it’s entirety, and designed it to read like an editorially curated collection. Written elements include:

  • Brand guidelines;
  • Tone of voice;
  • Product descriptions for 3,000 plus items available for purchase;
  • Descriptions for collection shots grouped by colours from a neutral palette;
  • Articles encompassing Kelly Hoppen’s design philosophy and application;
  • Pull quotes.

 

Work

Here are links to some of the articles and product descriptions written.

Taupe article The Art of Bedroom Scented Candles Pinched Vase