Toyota

Who

Toyota, along with advertising partners CNN International wanted to run a series of advertisement features focused on bringing the key messaging of their brand pillars to life online.

 

What

Working alongside Turner Commercial Productions, CNN’s in-house and award winning creative team, I was asked to create five advertorials that brought to life Toyota’s key brand messages. Each was designed to compliment and enhance the filmed content contained within the advertisement feature pages.

 

Work

5 bespoke articles to convey Toyota’s key themes and messaging:

Passion Innovation Safety Society Inspiration

Client

Toyota

I had the pleasure of working with Rupert on a project for global brand Toyota, recently. His understanding of the brief of the need to connect with the reader was key for the client as they were experiencing challenges in perception. Rupert’s sensitivity toward these challenges enabled him to deliver engaging articles that readers enjoyed and will contribute to a higher level of affinity with the brand in the years to come. He worked with great passion and commitment throughout the project and with great speed.