Durex are the world’s leading provider of sexual health and well being. They believe that nothing should stand in the way of great sex. And yes, they make the world’s most popular condoms.
Durex wanted to create truly contagious and accessible content across Facebook, Twitter and Instagram that all 57 of their worldwide markets could leverage. Digital guidelines, a suitable tone of voice and monthly, humorous social media communications were required.
Working closely with an art director, content was created and was structured against agreed themes, dates and global campaigns such as #TurnOffToTurnOn the yearly Durex Earth Hour initiative, and #50gamestoplay the Durex campaign that coincided with the cinematic release of 50 Shades of Grey.